Skip to Main content
General Public
Back
Overview
Research and Development
Sector image
Access to new medicines
Relationship with the NHS
Members of Parliament
Back
Overview
Domestic contribution
Research and development
Healthcare Professionals
Back
Overview
Research and Development
Relationship with the NHS
Engagement with the sector
Segmentation
Back
Key driver analysis
Overview
Supporters
Neutrals
Unfamiliar
Trusting optimist
Detractors
Covid-19 Response
Back
General Public
Members of Parliament
HCPs
Methodology
Back
Home
Back
Reputation Index 2021
General Public: Segmentation overview
General Public: Segmentation overview
Read more about the five discreet groups of people with similar views of the sector
Please select the area…
Key driver analysis
Overview
Supporters
Neutrals
Unfamiliar
Trusting optimist
Detractors